OMNI Hotel at CNN Center
Today is officially day one of the ALI Social Media for Government Conference in Atlanta, Georgia. This morning, I went around the room of about 40 attendees to ask them what questions they have as they attend this event and what they expect to learn. I jotted down the questions with the promise to make sure everyone has an answer or at least a place to go to, to get more information if no quick answer exists.
I can haz a question
To help this group get their questions answered, I am putting this list out to my social networks to share in the conversation. I ask of you, if you have a presentation, story, anecdote, or anything else to share to help answer these questions, please do so in the comments below and pass on this blog post to your circle to continue to build the answers to this list of twenty questions. If you have the answer to the question, in your comment, please put the question number and then your answer. If possible, please link liberally to more information. While this is a Government audience, I think we can agree that no matter what industry you are in, these are universal problems. I have been able to answer some of these questions in the little time I have as chair between sessions and hope to discuss others at the end of each day. Tomorrow morning, I present another session in which I hope to focus on the Return on Investment (ROI) of Social Media.
When I get enough information to complete the answers to the Q, I will take that into a permanent page on my website as a continued resource that I can bring out and refresh now and again. I thank you in advance for your time.
Here are the questions I culled from the group:
- How can I get/use an editorial calendar to manage my social media content?
- How can I get my peers onboard, get excited, or keep their interest with using social media?
- How can I enhance my blogs with Twitter and Facebook?
- How can I create a group blog and make it a successful one?
- How can I get past management’s reluctance to embrace social media as another content outlet for our information?
- How can I put social media policies or create guidelines for management of social media into place?
- What else should my organization be doing in social media besides a presence on Facebook, Twitter, and YouTube?
- What are some of the best practices available?
- How do I get the most bang for my buck?
- How can I do effective measurement and analytics, how do I measure twitter?
- How do I handle all my daily requirements and run our social media presence? It’s just me! How do I manage this monster?
- How to I bring IT on board and convince them social media is not an evil thing?
- What is the most effective way to cross-broadcast our information using multiple social media channels?
- How do I address the generation and cultural gaps of my target audience?
- How do I shift the paradigm from email to social?
- How do I reach my rural constituents when they might not even be web connected?
- How do I boost the effects of Follow Friday or other audience gathering techniques?
- How do I select the right tools for the job/audience?
- How do I maintain success once I achieve it?
- What is the next big thing/trend in social?