Author Archives: Andrea Baker

Job Announcement: AIIM Needs a CMO

Posted on by
Reply

AIIM International Job Announcement – please send resumes and cover letters to abaker@aiim.org

If you have previously submitted to this position, you have already been sent on to HR for review. Please be patient as we perform this extensive search.

Position: Chief Marketing Officer (CMO)

Staff: OPEN

Reports to: President

Supervises: 3-4 professional staff

FLSA Status: Exempt

Travel Required: Some travel required, less than 30% expected

Location: The employee will be able to Telework and is expected to be at AIIM offices during probationary period, then as required.
Infrastructure: AIIM provides the employee with suitable infrastructure to complete duties and covers all business related travel. AIIM provides a laptop and mobile phone, employee provides internet and other services while Teleworking.

Summary: The Chief Marketing Officer (CMO) provides leadership and strategic direction for marketing operations and ensures AIIM’s branding is reflected in all media.

Key Responsibilities:
1. Establish awareness of AIIM as the premier source to find, control and optimize records, transactional content, and social business systems.
2. Create and implement a corporate marketing function in the following areas,

  • Marketing and e-mail marketing automation
  • Social and web strategy
  • Organization positioning, PR, partnerships (event and content)
  • Communities and chapters
  • Prospect and lead generation
  • Member communications

3. Standardize and automate AIIM’s marketing and e-mail marketing processes, from its front-end social presence to its website to its back-end database and lead generation
4. Provide leadership in the design and production of all aspects of visual marketing needs and handles all public relations and corporate communications designed to deliver a brand-consistent message
5. Develop new and enhance existing business relationships to heighten awareness of AIIM’s products/services
6. Manage budget and staff effectively with direct P&L responsibility

Qualifications Advanced degree preferred 7-10 years of progressively expanding marketing experience. Extensive knowledge of and personal participation in social technologies Extensive experience in automating and standardizing core marketing and lead generation processes Ability to direct staff, market programs and oversee development Budgetary responsibility at a high level

 

AIIM Releases Social Business Roadmap

Posted on by
Reply

In January 2011 I joined AIIM International, a non-profit organization to help make a difference in the realm of Social Business for Government and Industry. I am happy to say, today is a big step in obtaining my goal as we officially released the roadmap. Please feel free to download, share, tweet, email, post to your social media circle websites and whatever you can do to ensure the widest possible release. This document is free and shared under creative commons share-alike. When you do share, please link back to www.aiim.org or hashtag it with #aiim and #socbiz to help us see where this goes. Also please feel free to follow me on twitter @immunity and let me know your feedback.

Please note, we have also developed an infographic to download and post in your cubicle. Or if you telework like me, post on the wall of your home office. Additionally, also as noted below, we do offer customized briefings for your organization in support of the roadmap.

As mentioned below, we are collecting your feedback, case studies and examples on the AIIM wiki and we hope you take part in this as we shape future versions of the roadmap.

QR code for link to the AIIM Social Business RoadmapTo download the roadmap and contribute to the AIIM wiki, please go to www.aiim.org/roadmap or with your smartphone scan this QR code to take you directly to the AIIM site.

The social business roadmap consists of eight primary steps. Each step is briefly described here and is addressed in substantially more detail over the course of the document. Links to the eight steps take you to our wiki, where we discuss the “what’s next”, case studies, and your additional thoughts and feedback.

  1. Emergence. In this step the organization is not using social technologies in any formal or organized way. Instead, individuals or small groups within the organization are experimenting with social technologies to determine whether there is business value to them.
  2. Strategy. Once the organization begins to develop experience with social technologies and has identified potential business value from their use, it is important to create a framework that identifies how it expects to use these technologies, and the goals and objectives for their use.
  3. Development. With the strategy in place, the organization can make informed decisions about what tools to implement, how to implement them, where to implement them, and how they will potentially scale more broadly within the organization.
  4. Monitoring. Initially the organization should spend time monitoring and listening to the conversations taking place in and around a particular tool to get a sense of the nature of the tool, the content of the conversations, the target audiences, and who the leading participants are. This is perhaps more visible in externally focused processes but is important for internal ones as well.
  5. Participation. Once the organization has done some listening it will be able to participate more meaningfully and should begin doing so according to what it has learned about the target market and the nature of the conversations on the various tools.
  6. Engagement. The goal is for participation to move to engagement – from speaking at or to customers to engaging with them. This means creating processes to respond to issues, both internally and externally, and ensuring that communications are clear, accurate, and authentic.
  7. Governance. This step describes the process for developing an effective governance framework for social business processes. Some of the steps are specific to certain tools or capabilities, while others are more broadly applicable, such as an acceptable usage policy.
  8. Optimization. Once social business processes are in place, they should be actively managed and reviewed to ensure that the organization is realizing the expected benefits. This includes but is not limited to monitoring the tools in real time, identifying and measuring specific metrics, and training users on new or evolving tools and processes.

Roadmap Infographic Thumbnail

In addition to the roadmap document, we have also created a detailed infographic of the eight steps. Please feel free to download this graphic and share.

Contact

Please contact Jesse Wilkins, Director, Systems of Engagement, to schedule a briefing for your organization. Andrea Baker, Manager, Systems of Engagement Development is available to present classified briefings for organizations with security concerns.

    • Cell: +1 (720) 232-9638

Email: jwilkins@aiim.org

 

Government Social Business

Posted on by
Reply

Since joining AIIM a month ago, I have been blessed to be able to expose my thoughts and tweets to a whole new community. I have noticed since using the #AIIM hashtag, I have been getting more ECM and E2.0 practitioners following me than ever before. My normal self-promotion of ideas and re-sharing of others content only gained me about 10 new users a week, this has easily doubled or more – and I am not in this for the followers, I am in this for the shared knowledge of the greater good.  With all that, I have not forgotten my roots of Government 2.0 and would like to address that community and what is coming up for Government Social Business, in my vision.

Government Social Business will be a strong focus for 2011 and I believe that was kicked off nicely at the Gov20LA event two weeks ago in Santa Monica. I led a session there called a Structured Brainjam (a term we borrowed from one of my online mentors – Chris Heuer of Social Media Club fame), in which I presented the attendees a chance to weigh in on a topic raised during the two day event. One of the points up for discussion was changing the name of calling what we do in the aspect of Government 2.0. I have been on the record that I do not like iterative numbering of programs or content.

We know something is going to change, everything changes. Garbage’s second album was Garbage’s s “Version 2.0” (probably their most successful and well known album mind you), but they did not go on to make their next album 3.0. That would be silly. So we should approach all 2.0 programs and ideas as what are we trying to achieve. Well for me, I am trying to achieve the education of Social Business processes and programs under my division, Systems of Engagement for AIIM.

On a much larger scale, I think what is known now as the larger Government 2.0 community, there are several thrusts of what groups are trying to achieve. Open Government being one, but for me and several others, we will be focusing on Government Social Business (GSB). GSB is the evolution of current Government processes with the inclusion of social media and social collaboration to meet constituent needs and transparency when warranted.  I mention when warranted, because there are several mitigating factors to consider with GSB to include, but not limited only as FOIA and Privacy, not to mention the daunting task of Records Management that will have to be re-evaluated with the evolution of data that is now being created out in the open.

I do plan to blog and continue the discussion about Government Social Business on my various blogging platforms and twitter (@immunity), if you care to share your opinions.  I look forward to the conversation.

All in all, there are just a few days left in February and my survey of collecting your top business problems. I appreciate your 2 minutes to help answer just 10 questions.

 

A New Gig and What Are Your Top Business Problems

Posted on by
Reply

This post was cross posted on AIIM Community Blogs and on GovLoop.This post was cross posted on AIIM Community Blogs and on GovLoop.

Career Update: I am happy to announce that on January 18, 2011 I joined AIIM as the Manager of Systems of Engagement division under Jesse Wilkins, Director of Systems of Engagement. This team is a new business area for AIIM, as its only about 3 months old, yet both Jesse and I bring expertise and real practical experience to the table in our efforts to grow this area. It’s been a busy first few weeks as I have jumped right into my role as a thought leader bringing my expertise on Enterprise 2.0 from a Government 2.0 perspective. I leave my former role as Director of Enterprise 2.0 at Navstar, Inc out of Reston, Virginia and all-around innovative muse in the Government community with no regrets, but the utmost respect as I bring that experience to AIIM.

In joining the Systems of Engagement team, we are setting the stage for an exciting first half of 2011. I hope that with this first blog post, my readers will come back to share their knowledge as well as read what I have to offer in the realm of Social Business, as not only a thought leader, but as a peer. This blog is not intended to be a series of ramblings as mostly found on my personal website, but as a conversation on how the world of social business is constantly changing the way we communicate with one another inside and outside of the firewall.

I also plan a busy year of speaking engagements and participation at events covering Government 2.0 (I will be at Gov2LA this weekend and have submitted to GTEC). I also have plans to present both nationally and internationally throughout the year. I hope to hear from AIIM community members for which events I should be aware of and when the calls for presentations are announced. You can always give me a heads up on Twitter or connect with me on LinkedIN, outside of this blog if you feel more comfortable sharing through other social media means. I should also remind you, that our own Systems of Engagement team is putting on our first virtual conference this September 8, 2011. Our call for presentations ends this February 18, 2011. So I recommend putting your thoughts down and submitting them as soon as you can.

In addition to blogging on here, I will continue to resume blogging at the AIIM Community Blogs and on my personal website. I will also be happy to learn more from you all offline and via email as my job is to learn from your experiences in order to share lessons learned and better the community through guidance and education, provided by AIIM. In fact, I just came back from Denver where Jesse, Atle Skjekkeland, and I had our first strategy session for our division and set our goals for this year. I am very excited about what we plan to achieve and will be sharing with you, our community in the very near future.

As now you have gotten to know me a little, I would like to know a little about you, through a short 10-question survey I created, Click here to take survey. I would like to know your top business problems. My goal is to get the top 100 business problems in all areas of business, be it industry or Government. You can help me by sharing this survey as widely as possible through social media links.

I would like to thank you all in advance for helping me with your feedback and survey participation and look forward to a healthy and fruitful discussion with each and every one of you in 2011 and beyond. I am looking forward to taking this next step in my career to not only better myself, but to better you and your organizations.

See you at an event soon

WMATA Cares?

Posted on by
1

Photographer: Ben Schumin

A little venting about my experience on the metro this afternoon. So on the metro this afternoon (Yellow Line – 2:50pm at L’enfant plaza) in my car there was a woman whose backpack was stuck in the metro car’s doors.

No one stopped to help her and the announcement of door’s closing kept repeating. I got up and yanked on her back and pulled the doors to no avail. I yelled to the back of the train, to push the call button for the driver’s attention and to let them know what car number we were in.

The driver of the train never opened the doors full again when “trying to clear” the doors, instead chastizing the passengers for not getting out of the doorway in time and also if we miss getting on a train with our entire party to stay behind for the next train to come. I think this is irresponsible and I am glad a second gentleman came to help the lady and I get her bag from the door. Most of the car just sat and ignored my yelling to press the call button, at the opposite end of the car.

But once finally someone understood our car was the hold up to not moving, action was taken to push the button. A stark difference from the article I read yesterday about an Orange line last week where a group of passengers aided a fainted woman, called the box and unloaded her off the train, only causing an additional 10 seconds on the platform.  Our issue, caused another 3 minutes.

All in all eventually people came around to helping out and the situation was resolved, but by our actions, not metro. The lady who was stuck thanked me and the people who watched told me good job as I left the train. I did not do it to be thanked, nor as I tell this tale to you now. I did it because I noticed a woman in need of help and it was the right thing to do. Please share your stories of your metro woes and good experiences if you like.

And please, maybe we can keep a count of how many escalators are out of service and where, or maybe you can link me to where they keep track of this. I mean its a great workout for me to do the stairs, but there are worse-off people with knees more crazy than mine.

Event: Understanding Metrics & Measurement When It Comes To Social Media

Posted on by
1

Thanks to the beauty of social networking and good contacts made within the DC Tech Scene — I have been asked to speak at the next NVTC Social Media Committee event on November 5, 2010. I look forward to this event and sharing my thoughts on how to understand the tools you are using and the “numbers” that are coming out of them. One new tool not mentioned that I have been looking into is KLOUT. A tool that measures influence and reach. As such my klout score currently is 33 { 1K true reach 17 amplification 54 network }

According to their means of measurement that makes me a Socializer:

You are the hub of social scenes and people count on you to find out what’s happening. You are quick to connect people and readily share your social savvy. Your followers appreciate your network and generosity.

Below are the details of the NVTC event if you would like to attend in person, this is the same day as GrowSmartBiz, in which I will be attending immediately after. I will be tweeting and taking pictures at GrowSmartBiz as a content generator. I don’t expect I will have an opportunity to do the same during my panel.  

Time:
7:30 a.m. Registration
8:00 – 9:30 a.m. Program

Understanding Metrics & Measurement When It Comes To Social Media

Social media is on everyone’s radar and if you aren’t already doing it, you are probably looking to start. When executing a social media plan, it is important to clearly define the metrics and objectives and agree on how to measure your efforts.

This panel will cover some of the questions on everyone’s mind:

  • How can I measure social media efforts?
  • What exactly should I be measuring?
  • How do I create measurable objectives?
  • How do I outline actionable metrics?
  • Can I define the metrics to quantify ROI?

Come learn how to take your social media objectives and create measurable metrics that demonstrate value. Some of the tools that will be discussed include Bit.ly, Google Analytics, Sitemeter, TweetStats, Twtpoll and more.

Moderator
Priya Ramesh, CRT/tanaka (@newpr)

Panelists

  • Andrea Baker, Director of Enterprise 2.0, Navstar, Inc. (@immunity/ @andreabaker)
  • Jack Holt, Sr. Strategist for Emerging Media, DOD (@jack_holt)
  • Brian Dresher, Director of Business Development, Mashable (@bdresher)
  • Susan Wade, Director of Corporate Communications, Network Solutions (@susan_w)

113 Lbs Lighter

Posted on by
Reply

This is me now. My most recent headshot.

I’ve lost an Oompah Loompah. If they were about 100lbs or so, which I am guessing they could be with all the chocolate / cocoa beans they can eat now working for Willy Wonka. In December 2009, I had a Gastric By-Pass. I chose to have the surgery to get my life back and remember the girl I was in the Army and who was very active and healthy. Its now almost a year later and I could say that October 2010 was the month I reached my goal.

Just letting everyone know this blog will be active again very soon. I have been on a hiatus of writing as I have gone through so many life transitions for most of this year.

In addition to the weight loss, I have grown out my hair, changed the style, color, celebrated a year and some change now with the love of my life Joseph Higgs, gone on disability and about to change careers… details coming soon on a future post.

Here I am in early 2009, as I prepped for surgery going to see a nutritionist. I still lived a normal life of activities

If you have connected with me on Facebook you have been able to see the changes virtually all along. I have been posting my progress pictures to an album there. If you are not friends with me there, you have only my flickr to go by and here are some examples from there.

Picture from November 2009, before surgery

Joe and I on my grandmother's porch, October 2010

BTW, Doesn’t JOE look HOT himself. I think he has been getting cuter as I get thinner!

I post now, because I have been re-engaged with the speaking circuit and my Fall and Winter calendar has been exploding (my events page will be updated immediately). I have already been to a couple of events in as many weeks and those who haven’t seen me in a while have not even recognized me. I take that as a compliment, believe me.

I also plan to put up a section on this website that answers many of the FAQs of my weightloss and life transformation. I get emails, PMs and DMS, weekly about my success and I am very willing to share my story.

I am very proud to say I am now at the same weight I was when I got out of basic training. Although that was solid muscle. I am looking now to find ways to stay fit and toned throughout Winter, so your advice and tips will be welcomed indeed.

There is a lot more news to celebrate and share to come, but all in due time. I can’t let everyone know everything yet. Don’t want to jinx the good. So stay tuned.

WIRe Conference 2010

Posted on by
Reply

The World Intelligence Review (WIRe) will host its annual conference entitled, “Beyond Tools: Transforming Online Intelligence” on February 24-25, 2010 at the Gaylord National Hotel at the National Harbor, MD.

The goal of the 2010 WIRe conference is to propel the Intelligence Community (IC) beyond the static use of tools toward a more dynamic point of cultural transformation and repurposing of the ways that we utilize online intelligence. As we investigate the differences between how the IC and the rest of the world use social media, we will pinpoint best practices across the social networking spectrum and examine how constantly evolving Web and social media tools impact the intelligence mission.

Who Should Attend:
The 2010 WIRe conference will foster networking opportunities for members of the IC, Department of Defence (DoD), military, and academic communities, as well as Government contracting and industry representatives.

This event is completely unclassified.

Just announced: WIReCamp — a networking & open brainstorming session during the WIRe conference next week! Bring your fresh ideas 4 #gov20

This moderated networking event will take place during the conference between 12-5pm each day. I am looking forward to moderating the event. Hope you can come with your ideas.

I will be attending this event, always moving forward in making Government more efficient and less redundant.

I am also looking forward to seeing Dion Hinchcliffe and Marcia Conner speak as well as the progress for the Apps for the Army and IDEO presentations.

If you are in the United States Government, Contractor, or state or local… DHS included, please think about registering and attending. Its not too late.

A long needed Hiatus

Posted on by
6

To my dear readers, subscribers, friends, and colleagues:

This is a very personal post and because I believe in transparency, I would like to share the following…

I have been anxious to get back to blogging, public speaking, and writing for some time. But as some of you might know if you follow my personal and semi-professional twitter feeds, that I have been dealing with a multitude of personal crisis which have for the moment subsided. This absence is the reason I was unable to attend Gov 2.0 Camp in LA, which I was really looking forward to attending.

In mid-December 2009, I decided to finally put my health first and get a Gastric Bypass (RNY). I have been struggling with weight issues since my honorable discharge from the Army in 1998. I am a disabled American Veteran and I had suffered multiple injuries while in service. As such, these injuries and the medicine to help me cope contributed to a weight gain I was unfamiliar with. I spent 2/3 of my life being mostly underweight. Encouraged by family to eat more — I was never a big eater.

In 2008, I learned I had developed Osteo-Arthritis in both of my knees not only as a result from carrying too much weight, but as a result of how physical I once was before all the injuries. My damage from the injuries were common for a woman who had been a runner/basketball player, as I was both before and after high school. In early 2009, I had learned I had multiple esophageal ulcers, a hernia, and GERD. All of which my doctors attributed to stress. Not to mention adding to the problems of comorbidity. I decided this was my final straw and the weight had to come off.

I started looking into Weight Loss Surgery in 2007. But all the surgeries seemed too severe. I tried again weight watchers and other online monitoring tools. I would lose some, but it always came back. In Spring 2009, I started seeing a professional nutritionist in McLean, whom I have recommended to others. She put me on the right track and got me ready for surgery.

Many of my friends have been asking me questions of my progress and asking for pictures. I promise you that is coming. I am planning a public reveal at the WIRe Conference next week at the Gaylord National on February 24-25. As of this post I am 43lbs lost at day 63 of recovery. I have already been fitting and wearing clothes I bought myself and never had a chance to wear.

In other news, my family has recently gone through a very sad loss. My Aunt Claudia Romeo, who was also my Godmother and very close to my heart passed away on February 7, 2010 after being summoned by the Angels to end her battle with Acute myeloid leukemia (AML). She was a careerist in the Foreign Service of the US State Department. Two weeks before her death, we were told that she would not be with us much longer and so during the first of the two snow storms, we were able to say our last goodbyes and tell her how much we loved her. The service for her memory was held this past Valentine’s Day at our family Church, Oxon Hill Lutheran. So please take a moment to kiss and hug your loved ones. They can never hear this enough.

All in all, you can tell that I have had a trying two months mentally, emotionally, and physically. I have been battling personal depression and weakness when it comes to dealing with my recovery and the loss of someone so close. Luckily, friends and colleagues have been so supportive in this time of confusion for me. I am also lucky that last year I met someone special in my life that finally can be a partner to me rather than just a boyfriend. So Joe Higgs, you have been a rock, a nurse, and a HUGE help when it comes to making life a little easier.

And back to my weight loss adventure and new life, an even MORE public reveal will be this year at SxSW in Austin, TX. I may not be able to indulge in the drinking and the BBQ (maybe just a taste), but I will be able to participate in many sessions and reconnect with the online relationships I have been fostering for years. So if you happen to be in Austin for Geek Spring Break as well, please come find me — I know it might be harder to spot me, since there is less of me to go around :)

I am now back to work full time (if snow days allow for it) and I am focused on a real busy spring in public appearances, writing, and working with my wonderful customers. So my sincerest apologies, if you have called, emailed or tweeted looking for me in the past two months. I look forward to renewing our connections.

Web 2.0 Corporate Communications Manager

Posted on by
1

This position is no longer open. Please do not reply to this notice.

You can send your resume to me (abaker at navstar-inc.com). All new job postings are listed on our website. I am also pleased to announce that starting this new year, we offer health, dental, and vision coverage for domestic partnerships.

Navstar, Inc Job Order #1327

Posted Date: 1/8/2010
Job Category: Information Technology
Position Title: Web 2.0 Corporate Communications Manager
Salary Range: 90-100K
Location: Washington-Arlington-Alexandria, Virginia, USA
Desired Skills:
Description This position will be responsible for developing corporate communications strategy with stake holders by identifying and evaluating current social media market tools and technologies, and incorporating the newest technologies, including wikis, blogs, forums, etc, to deploy across the enterprise. Responsible for determining costs and making recommendations as to which capabilities are best utilized to address specific communications requirements and audiences. Concurrently, this position is responsible for interfacing with existing tools and technologies, such as the corporate intranet website to enhance their effectiveness and to continually improve the corporate communications system.

This position will play a key role in driving innovative, but at the same time, practical, cost effective, and achievable incremental communications systems improvements. Candidate should have skills in newest web 2.0 technologies to maximize communications to engage internal and external audiences. Also, skills in project management and effective presentation, informal personal and written communications are required.

In addition to developing current communications solutions and system improvements, this position will be responsible for keeping current with and informed on emerging techniques, tools, and capabilities, and particularly identifying those that appear will become durable and practical solutions.

The successful candidate will possess a bachelor’s degree in a related field or equivalent, and typically will have ten to twelve years of overall related experience with three years of recent direct experience in social media strategy and implementation. Candidate will also have specific experience in a large and geographically dispersed organization of more than 6,000 employees deploying and utilizing Enterprise 2.0 and other advanced communications and collaboration applications and tools. The ideal candidate will have demonstrated innovation in strategic planning, identifying, evaluating, and applying tools such as forums, blogs, personalized websites, SharePoint and other collaborative tools, as well as new and emerging tools that apply to personal electronic devices including cell phones, PDAs, and BlackBerrys, to achieve measurable improvements in communications effectiveness, particularly with a dispersed and non-homogeneous employee population.

Desired technical skills: Microsoft .Net Framework, AJAX, XHTML, HTML, JavaScript, Cascading Style Sheets (CSS), and support for user-generated content such as wikis, blogs, and forums. Photoshop and Flash expertise would be a plus.

In the performance of his or her duties this position will interface closely with creative, technical, and infrastructure support people in multiple groups departments.