Twenty Questions Regarding Social Government Business

Posted on September 20, 2011 by Andrea Baker

OMNI Hotel at CNN Center

Today is officially day one of the ALI Social Media for Government Conference in Atlanta, Georgia. This morning, I went around the room of about 40 attendees to ask them what questions they have as they attend this event and what they expect to learn. I jotted down the questions with the promise to make sure everyone has an answer or at least a place to go to, to get more information if no quick answer exists.

I can haz a question

To help this group get their questions answered, I am putting this list out to my social networks to share in the conversation. I ask of you, if you have a presentation, story, anecdote, or anything else to share to help answer these questions, please do so in the comments below and pass on this blog post to your circle to continue to build the answers to this list of twenty questions. If you have the answer to the question, in your comment, please put the question number and then your answer. If possible, please link liberally to more information. While this is a Government audience, I think we can agree that no matter what industry you are in, these are universal problems. I have been able to answer some of these questions in the little time I have as chair between sessions and hope to discuss others at the end of each day. Tomorrow morning, I present another session in which I hope to focus on the Return on Investment (ROI) of Social Media.

When I get enough information to complete the answers to the Q, I will take that into a permanent page on my website as a continued resource that I can bring out and refresh now and again. I thank you in advance for your time.

Here are the questions I culled from the group:

How can I get/use an editorial calendar to manage my social media content?
How can I get my peers onboard, get excited, or keep their interest with using social media?
How can I enhance my blogs with Twitter and Facebook?
How can I create a group blog and make it a successful one?
How can I get past management’s reluctance to embrace social media as another content outlet for our information?
How can I put social media policies or create guidelines for management of social media into place?
What else should my organization be doing in social media besides a presence on Facebook, Twitter, and YouTube?
What are some of the best practices available?
How do I get the most bang for my buck?
How can I do effective measurement and analytics, how do I measure twitter?
How do I handle all my daily requirements and run our social media presence? It’s just me! How do I manage this monster?
How to I bring IT on board and convince them social media is not an evil thing?
What is the most effective way to cross-broadcast our information using multiple social media channels?
How do I address the generation and cultural gaps of my target audience?
How do I shift the paradigm from email to social?
How do I reach my rural constituents when they might not even be web connected?
How do I boost the effects of Follow Friday or other audience gathering techniques?
How do I select the right tools for the job/audience?
How do I maintain success once I achieve it?
What is the next big thing/trend in social?

Graphical Resume

Image

{EAV_BLOG_VER:977d0e7bf338ccb1}
For those job seekers out there looking to set yourselves apart from the rest, take a look at the Brazen Careerist facebook app I tried out recently. I was able to have my graphic built from connecting to my resume and information pulled in from LinkedIN in seconds and shared instantly with my stream. You can also tweet a link to it or download and post on your website like I have done here.

Some of you might be weary of 3rd person apps, which this requires a few to get the final result, however, the final result is pretty cool. Of course this reads incorrectly in a few spots, but I am sure after tweaking with the settings, it would be more accurate. Perhaps I should create a second profile just for my acting career. As this reads I have been doing E20 and social media since I was 5 years old, or maybe I have? hmmm

http://brazen.me/u/andrearbaker

http://apps.facebook.com/brazenapp/?ref=ts

It’s FOSE Time Again

Posted on July 8, 2011 by Andrea Baker

The FOSE Conference & Expo is returning to Washington, DC, July 19-21 – are you planning to attend? I am, I can’t tell you how many times I have attended in recent years, as the conference circuit is quite a blur from one to the next. However, I always know when it is time for FOSE because it is THE biggest event in the Washington DC area for the Federal Government IT. As a US Army veteran and former consultant to the Government industry, this was a must do event every year for me. This year, I will be there again in support of Operation Gratitude and for my organization’s booth – AIIM International.

If you stop by our booth (number 505), you can ask Jesse Wilkins, who also will be speaking on Social Media Governance on the 20th at 1:30pm or myself about our Social Business Roadmap. In fact, if you head over to Jesse’s blog post about the event, you can enter to win a free full conference pass.

If you’ve never been to FOSE before, then make 2011 the year you attend! There’s a reason (several, actually) why it’s the top government IT event in the country. FOSE features a FREE Expo with education sessions and over 400 IT solution providers, including Blackberry, Canon and Dell. Another excellent reason to attend FOSE: Apple founder Steve Wozniak will be one of this year’s keynote speakers!

This year’s Conference features advanced level sessions and keynotes across 5 tracks, including:

Interested in attending FOSE? Register today at http://bit.ly/FOSE20Reg for a 20% discount off the full conference rate!

At Work with AIIM: 5 month update

Posted on June 16, 2011 by Andrea Baker

Tomorrow (June 17, 2011 — considered to be the happiest day of the year by some), I will have been employed with AIIM for 5 months. Its been quite a rush of work so far. In my first 2 months at AIIM, I did not take a single weekend off as I was working on developing the Social Business Roadmap, which we released in March 2011. We hope that as this year continues, we see more and more businesses and organizations take something away from this whitepaper, as we see it as THE guide for those who wish to adopt social media into their organization to better connect with their community.

Since releasing the whitepaper, we have traveled and blogged in support of our research and are still supporting that with our participation at the Enterprise 2.0 Conference next week in Boston, MA. My boss, Director Systems of Engagement, Jesse Wilkins and I will be at the AIIM booth (#521) on the expo floor where we will be happy to talk with you about your ideas of Enterprise 2.0, Social Business, and what ever is coming next.

At AIIM we also are in the works of TaskForce II headed up by Andrew McAfee. The father of Enterprise 2.0 and keynote at this 5th year of the #e2conf. We are working to define the responsible use of social content with some brilliant minds. We last met in person in Boston back in April and we are continuing to develop our research and discussions. As you might know, the first AIIM TaskForce with Geoffrey Moore was a huge success in defining that we have moved from Systems of Records to Systems of Engagement. As such, my position at AIIM was identified and I am now working hard to fulfill my every growing task load. It been challenging at times, but its also very much something that requires the amount of energy I have and my experience.

Now that we have delivered on setting guidance on the roadmap, I have to major projects underway. One is that I am working on developing part of our new Social Business training offerings. I am working on a community management set of modules that I am very excited about and we will be releasing to our community members this summer. The second, is our Social Business Conference this September 8, 2011. This event is unique in that it is completely virtual and our cost is very affordable for our members and non-members at the price points of $85/$95 respectively. I challenge you to find a better deal anywhere else that offers the stellar lineup of speakers and content. I will also be speaking at this event, under the Governance track. We are offering three tracks for the best content and information under use cases, strategy, and governance.

As the event is less than three months away now, I have started a series of blog post interviews of those who are presenting at the event, so far we have heard from:

… more to come with a new interview every Monday and Wednesday until the event is live on September 8, 2011.

Sign up now to register for this event. This event is for all levels of engagement of social media and social business. Whether you are new or an old pro there is something for you to hear. Additionally this is also for all target audiences from non-profits, to educators, to Government, to the fortune 500, to small business. We want you to attend, network, and share with us your stories.

AIIM is Looking for a Senior Accountant

Posted on May 19, 2011 by Andrea Baker

AIIM International Job Announcement – please send resumes and cover letters to abaker@aiim.org

Position: Senior Accountant

Department: Finance and Administration

Staff: Open

Reports to: Chief Financial Officer

Supervises: None

FLSA Status: Exempt, Full Time

Travel Required: N/A

Location: The employee is required to work at the AIIM headquarters office. Deviations from this requirement must be approved by supervisor.

Infrastructure: AIIM provides standard office equipment.

Summary: Working on the Finance team with involved knowledge of Accounts Payable, Cash Receipts, and Payroll, this position will be responsible for administering all aspects of the General Ledger process, month close, reconciliation, financial reporting and taxes.

Job Duties:

Prepares and records asset, liability, revenue, and expenses entries by compiling and analyzing account information.
Maintains and balances general ledger accounts by verifying, allocating, posting, reconciling transactions; resolving discrepancies
Maintains general ledger through closing process; preparing month end reports; resolving discrepancies; account analysis and trends; monthly reconciliation
Summarizes financial status by collecting information; preparing balance sheet, profit and loss, other statements and analysis for CFO review.
Records daily cash position and reconcile cash account
Produces and transmits semi-monthly payroll through associated reporting and audits
Assists with annual audits and budget process through completion of requested materials, reconciliations and reports.
Designs and produces financial reports for increased efficiencies, maintains proper internal controls.
Manages and records fixed assets, policy and procedure
Identify and prepare monthly, quarterly and annual tax reports

Other

Must meet monthly, quarterly and annual reporting deadlines
Assist in special projects as needed to enhance financial operations
Other duties as assigned.

Qualifications:

Bachelor’s Degree in Accounting Required
Minimum 5 years experience in non-profit accounting field
Excellent written and verbal communication skills
Working knowledge of non-profit accounting standards
Experience with Microsoft Office (Excel and Word)
Experience with Great Plains accounting software
Experience with FRx Financial Report Writer
Experience with Aptify database preferred
Foreign Currency experience preferred

Job Announcement: AIIM Needs a CMO

Posted on April 29, 2011 by Andrea Baker

AIIM International Job Announcement – please send resumes and cover letters to abaker@aiim.org

If you have previously submitted to this position, you have already been sent on to HR for review. Please be patient as we perform this extensive search.

Position: Chief Marketing Officer (CMO)

Staff: OPEN

Reports to: President

Supervises: 3-4 professional staff

FLSA Status: Exempt

Travel Required: Some travel required, less than 30% expected

Location: The employee will be able to Telework and is expected to be at AIIM offices during probationary period, then as required.
Infrastructure: AIIM provides the employee with suitable infrastructure to complete duties and covers all business related travel. AIIM provides a laptop and mobile phone, employee provides internet and other services while Teleworking.

Summary: The Chief Marketing Officer (CMO) provides leadership and strategic direction for marketing operations and ensures AIIM’s branding is reflected in all media.

Key Responsibilities:
1. Establish awareness of AIIM as the premier source to find, control and optimize records, transactional content, and social business systems.
2. Create and implement a corporate marketing function in the following areas,

Marketing and e-mail marketing automation
Social and web strategy
Organization positioning, PR, partnerships (event and content)
Communities and chapters
Prospect and lead generation
Member communications

3. Standardize and automate AIIM’s marketing and e-mail marketing processes, from its front-end social presence to its website to its back-end database and lead generation
4. Provide leadership in the design and production of all aspects of visual marketing needs and handles all public relations and corporate communications designed to deliver a brand-consistent message
5. Develop new and enhance existing business relationships to heighten awareness of AIIM’s products/services
6. Manage budget and staff effectively with direct P&L responsibility

Qualifications Advanced degree preferred 7-10 years of progressively expanding marketing experience. Extensive knowledge of and personal participation in social technologies Extensive experience in automating and standardizing core marketing and lead generation processes Ability to direct staff, market programs and oversee development Budgetary responsibility at a high level

AIIM Releases Social Business Roadmap

Posted on March 18, 2011 by Andrea Baker

In January 2011 I joined AIIM International, a non-profit organization to help make a difference in the realm of Social Business for Government and Industry. I am happy to say, today is a big step in obtaining my goal as we officially released the roadmap. Please feel free to download, share, tweet, email, post to your social media circle websites and whatever you can do to ensure the widest possible release. This document is free and shared under creative commons share-alike. When you do share, please link back to www.aiim.org or hashtag it with #aiim and #socbiz to help us see where this goes. Also please feel free to follow me on twitter @immunity and let me know your feedback.

Please note, we have also developed an infographic to download and post in your cubicle. Or if you telework like me, post on the wall of your home office. Additionally, also as noted below, we do offer customized briefings for your organization in support of the roadmap.

As mentioned below, we are collecting your feedback, case studies and examples on the AIIM wiki and we hope you take part in this as we shape future versions of the roadmap.

To download the roadmap and contribute to the AIIM wiki, please go to www.aiim.org/roadmap or with your smartphone scan this QR code to take you directly to the AIIM site.

The social business roadmap consists of eight primary steps. Each step is briefly described here and is addressed in substantially more detail over the course of the document. Links to the eight steps take you to our wiki, where we discuss the “what’s next”, case studies, and your additional thoughts and feedback.

Emergence. In this step the organization is not using social technologies in any formal or organized way. Instead, individuals or small groups within the organization are experimenting with social technologies to determine whether there is business value to them.
Strategy. Once the organization begins to develop experience with social technologies and has identified potential business value from their use, it is important to create a framework that identifies how it expects to use these technologies, and the goals and objectives for their use.
Development. With the strategy in place, the organization can make informed decisions about what tools to implement, how to implement them, where to implement them, and how they will potentially scale more broadly within the organization.
Monitoring. Initially the organization should spend time monitoring and listening to the conversations taking place in and around a particular tool to get a sense of the nature of the tool, the content of the conversations, the target audiences, and who the leading participants are. This is perhaps more visible in externally focused processes but is important for internal ones as well.
Participation. Once the organization has done some listening it will be able to participate more meaningfully and should begin doing so according to what it has learned about the target market and the nature of the conversations on the various tools.
Engagement. The goal is for participation to move to engagement – from speaking at or to customers to engaging with them. This means creating processes to respond to issues, both internally and externally, and ensuring that communications are clear, accurate, and authentic.
Governance. This step describes the process for developing an effective governance framework for social business processes. Some of the steps are specific to certain tools or capabilities, while others are more broadly applicable, such as an acceptable usage policy.
Optimization. Once social business processes are in place, they should be actively managed and reviewed to ensure that the organization is realizing the expected benefits. This includes but is not limited to monitoring the tools in real time, identifying and measuring specific metrics, and training users on new or evolving tools and processes.

In addition to the roadmap document, we have also created a detailed infographic of the eight steps. Please feel free to download this graphic and share.

Contact

Please contact Jesse Wilkins, Director, Systems of Engagement, to schedule a briefing for your organization. Andrea Baker, Manager, Systems of Engagement Development is available to present classified briefings for organizations with security concerns.

- Cell: +1 (720) 232-9638

Email: jwilkins@aiim.org

A New Gig and What Are Your Top Business Problems

Posted on February 8, 2011 by Andrea Baker

This post was cross posted on AIIM Community Blogs and on GovLoop.This post was cross posted on AIIM Community Blogs and on GovLoop.

Career Update: I am happy to announce that on January 18, 2011 I joined AIIM as the Manager of Systems of Engagement division under Jesse Wilkins, Director of Systems of Engagement. This team is a new business area for AIIM, as its only about 3 months old, yet both Jesse and I bring expertise and real practical experience to the table in our efforts to grow this area. It’s been a busy first few weeks as I have jumped right into my role as a thought leader bringing my expertise on Enterprise 2.0 from a Government 2.0 perspective. I leave my former role as Director of Enterprise 2.0 at Navstar, Inc out of Reston, Virginia and all-around innovative muse in the Government community with no regrets, but the utmost respect as I bring that experience to AIIM.

In joining the Systems of Engagement team, we are setting the stage for an exciting first half of 2011. I hope that with this first blog post, my readers will come back to share their knowledge as well as read what I have to offer in the realm of Social Business, as not only a thought leader, but as a peer. This blog is not intended to be a series of ramblings as mostly found on my personal website, but as a conversation on how the world of social business is constantly changing the way we communicate with one another inside and outside of the firewall.

I also plan a busy year of speaking engagements and participation at events covering Government 2.0 (I will be at Gov2LA this weekend and have submitted to GTEC). I also have plans to present both nationally and internationally throughout the year. I hope to hear from AIIM community members for which events I should be aware of and when the calls for presentations are announced. You can always give me a heads up on Twitter or connect with me on LinkedIN, outside of this blog if you feel more comfortable sharing through other social media means. I should also remind you, that our own Systems of Engagement team is putting on our first virtual conference this September 8, 2011. Our call for presentations ends this February 18, 2011. So I recommend putting your thoughts down and submitting them as soon as you can.

In addition to blogging on here, I will continue to resume blogging at the AIIM Community Blogs and on my personal website. I will also be happy to learn more from you all offline and via email as my job is to learn from your experiences in order to share lessons learned and better the community through guidance and education, provided by AIIM. In fact, I just came back from Denver where Jesse, Atle Skjekkeland, and I had our first strategy session for our division and set our goals for this year. I am very excited about what we plan to achieve and will be sharing with you, our community in the very near future.

As now you have gotten to know me a little, I would like to know a little about you, through a short 10-question survey I created, Click here to take survey. I would like to know your top business problems. My goal is to get the top 100 business problems in all areas of business, be it industry or Government. You can help me by sharing this survey as widely as possible through social media links.

I would like to thank you all in advance for helping me with your feedback and survey participation and look forward to a healthy and fruitful discussion with each and every one of you in 2011 and beyond. I am looking forward to taking this next step in my career to not only better myself, but to better you and your organizations.

See you at an event soon

Event: Understanding Metrics & Measurement When It Comes To Social Media

Posted on October 27, 2010 by Andrea Baker

Thanks to the beauty of social networking and good contacts made within the DC Tech Scene — I have been asked to speak at the next NVTC Social Media Committee event on November 5, 2010. I look forward to this event and sharing my thoughts on how to understand the tools you are using and the “numbers” that are coming out of them. One new tool not mentioned that I have been looking into is KLOUT. A tool that measures influence and reach. As such my klout score currently is 33 { 1K true reach 17 amplification 54 network }

According to their means of measurement that makes me a Socializer:

You are the hub of social scenes and people count on you to find out what’s happening. You are quick to connect people and readily share your social savvy. Your followers appreciate your network and generosity.

Below are the details of the NVTC event if you would like to attend in person, this is the same day as GrowSmartBiz, in which I will be attending immediately after. I will be tweeting and taking pictures at GrowSmartBiz as a content generator. I don’t expect I will have an opportunity to do the same during my panel.

Time:
7:30 a.m. Registration
8:00 – 9:30 a.m. Program

Understanding Metrics & Measurement When It Comes To Social Media

Social media is on everyone’s radar and if you aren’t already doing it, you are probably looking to start. When executing a social media plan, it is important to clearly define the metrics and objectives and agree on how to measure your efforts.

This panel will cover some of the questions on everyone’s mind:

How can I measure social media efforts?
What exactly should I be measuring?
How do I create measurable objectives?
How do I outline actionable metrics?
Can I define the metrics to quantify ROI?

Come learn how to take your social media objectives and create measurable metrics that demonstrate value. Some of the tools that will be discussed include Bit.ly, Google Analytics, Sitemeter, TweetStats, Twtpoll and more.

Moderator
Priya Ramesh, CRT/tanaka (@newpr)

Panelists

Andrea Baker, Director of Enterprise 2.0, Navstar, Inc. (@immunity/ @andreabaker)
Jack Holt, Sr. Strategist for Emerging Media, DOD (@jack_holt)
Brian Dresher, Director of Business Development, Mashable (@bdresher)
Susan Wade, Director of Corporate Communications, Network Solutions (@susan_w)

Andrea Baker – Your Chief Social Engineer

My Life Through The User-Driven/Generated Web

Category Archives: Business

AIIM is Looking for a Senior Accountant