Job Announcement: AIIM Needs a CMO

Posted on April 29, 2011 by Andrea Baker

AIIM International Job Announcement – please send resumes and cover letters to abaker@aiim.org

If you have previously submitted to this position, you have already been sent on to HR for review. Please be patient as we perform this extensive search.

Position: Chief Marketing Officer (CMO)

Staff: OPEN

Reports to: President

Supervises: 3-4 professional staff

FLSA Status: Exempt

Travel Required: Some travel required, less than 30% expected

Location: The employee will be able to Telework and is expected to be at AIIM offices during probationary period, then as required.
Infrastructure: AIIM provides the employee with suitable infrastructure to complete duties and covers all business related travel. AIIM provides a laptop and mobile phone, employee provides internet and other services while Teleworking.

Summary: The Chief Marketing Officer (CMO) provides leadership and strategic direction for marketing operations and ensures AIIM’s branding is reflected in all media.

Key Responsibilities:
1. Establish awareness of AIIM as the premier source to find, control and optimize records, transactional content, and social business systems.
2. Create and implement a corporate marketing function in the following areas,

Marketing and e-mail marketing automation
Social and web strategy
Organization positioning, PR, partnerships (event and content)
Communities and chapters
Prospect and lead generation
Member communications

3. Standardize and automate AIIM’s marketing and e-mail marketing processes, from its front-end social presence to its website to its back-end database and lead generation
4. Provide leadership in the design and production of all aspects of visual marketing needs and handles all public relations and corporate communications designed to deliver a brand-consistent message
5. Develop new and enhance existing business relationships to heighten awareness of AIIM’s products/services
6. Manage budget and staff effectively with direct P&L responsibility

Qualifications Advanced degree preferred 7-10 years of progressively expanding marketing experience. Extensive knowledge of and personal participation in social technologies Extensive experience in automating and standardizing core marketing and lead generation processes Ability to direct staff, market programs and oversee development Budgetary responsibility at a high level

AIIM Releases Social Business Roadmap

Posted on March 18, 2011 by Andrea Baker

In January 2011 I joined AIIM International, a non-profit organization to help make a difference in the realm of Social Business for Government and Industry. I am happy to say, today is a big step in obtaining my goal as we officially released the roadmap. Please feel free to download, share, tweet, email, post to your social media circle websites and whatever you can do to ensure the widest possible release. This document is free and shared under creative commons share-alike. When you do share, please link back to www.aiim.org or hashtag it with #aiim and #socbiz to help us see where this goes. Also please feel free to follow me on twitter @immunity and let me know your feedback.

Please note, we have also developed an infographic to download and post in your cubicle. Or if you telework like me, post on the wall of your home office. Additionally, also as noted below, we do offer customized briefings for your organization in support of the roadmap.

As mentioned below, we are collecting your feedback, case studies and examples on the AIIM wiki and we hope you take part in this as we shape future versions of the roadmap.

To download the roadmap and contribute to the AIIM wiki, please go to www.aiim.org/roadmap or with your smartphone scan this QR code to take you directly to the AIIM site.

The social business roadmap consists of eight primary steps. Each step is briefly described here and is addressed in substantially more detail over the course of the document. Links to the eight steps take you to our wiki, where we discuss the “what’s next”, case studies, and your additional thoughts and feedback.

Emergence. In this step the organization is not using social technologies in any formal or organized way. Instead, individuals or small groups within the organization are experimenting with social technologies to determine whether there is business value to them.
Strategy. Once the organization begins to develop experience with social technologies and has identified potential business value from their use, it is important to create a framework that identifies how it expects to use these technologies, and the goals and objectives for their use.
Development. With the strategy in place, the organization can make informed decisions about what tools to implement, how to implement them, where to implement them, and how they will potentially scale more broadly within the organization.
Monitoring. Initially the organization should spend time monitoring and listening to the conversations taking place in and around a particular tool to get a sense of the nature of the tool, the content of the conversations, the target audiences, and who the leading participants are. This is perhaps more visible in externally focused processes but is important for internal ones as well.
Participation. Once the organization has done some listening it will be able to participate more meaningfully and should begin doing so according to what it has learned about the target market and the nature of the conversations on the various tools.
Engagement. The goal is for participation to move to engagement – from speaking at or to customers to engaging with them. This means creating processes to respond to issues, both internally and externally, and ensuring that communications are clear, accurate, and authentic.
Governance. This step describes the process for developing an effective governance framework for social business processes. Some of the steps are specific to certain tools or capabilities, while others are more broadly applicable, such as an acceptable usage policy.
Optimization. Once social business processes are in place, they should be actively managed and reviewed to ensure that the organization is realizing the expected benefits. This includes but is not limited to monitoring the tools in real time, identifying and measuring specific metrics, and training users on new or evolving tools and processes.

In addition to the roadmap document, we have also created a detailed infographic of the eight steps. Please feel free to download this graphic and share.

Contact

Please contact Jesse Wilkins, Director, Systems of Engagement, to schedule a briefing for your organization. Andrea Baker, Manager, Systems of Engagement Development is available to present classified briefings for organizations with security concerns.

- Cell: +1 (720) 232-9638

Email: jwilkins@aiim.org

Government Social Business

Posted on February 25, 2011 by Andrea Baker

Since joining AIIM a month ago, I have been blessed to be able to expose my thoughts and tweets to a whole new community. I have noticed since using the #AIIM hashtag, I have been getting more ECM and E2.0 practitioners following me than ever before. My normal self-promotion of ideas and re-sharing of others content only gained me about 10 new users a week, this has easily doubled or more – and I am not in this for the followers, I am in this for the shared knowledge of the greater good. With all that, I have not forgotten my roots of Government 2.0 and would like to address that community and what is coming up for Government Social Business, in my vision.

Government Social Business will be a strong focus for 2011 and I believe that was kicked off nicely at the Gov20LA event two weeks ago in Santa Monica. I led a session there called a Structured Brainjam (a term we borrowed from one of my online mentors – Chris Heuer of Social Media Club fame), in which I presented the attendees a chance to weigh in on a topic raised during the two day event. One of the points up for discussion was changing the name of calling what we do in the aspect of Government 2.0. I have been on the record that I do not like iterative numbering of programs or content.

We know something is going to change, everything changes. Garbage’s second album was Garbage’s s “Version 2.0” (probably their most successful and well known album mind you), but they did not go on to make their next album 3.0. That would be silly. So we should approach all 2.0 programs and ideas as what are we trying to achieve. Well for me, I am trying to achieve the education of Social Business processes and programs under my division, Systems of Engagement for AIIM.

On a much larger scale, I think what is known now as the larger Government 2.0 community, there are several thrusts of what groups are trying to achieve. Open Government being one, but for me and several others, we will be focusing on Government Social Business (GSB). GSB is the evolution of current Government processes with the inclusion of social media and social collaboration to meet constituent needs and transparency when warranted. I mention when warranted, because there are several mitigating factors to consider with GSB to include, but not limited only as FOIA and Privacy, not to mention the daunting task of Records Management that will have to be re-evaluated with the evolution of data that is now being created out in the open.

I do plan to blog and continue the discussion about Government Social Business on my various blogging platforms and twitter (@immunity), if you care to share your opinions. I look forward to the conversation.

All in all, there are just a few days left in February and my survey of collecting your top business problems. I appreciate your 2 minutes to help answer just 10 questions.

A New Gig and What Are Your Top Business Problems

Posted on February 8, 2011 by Andrea Baker

This post was cross posted on AIIM Community Blogs and on GovLoop.This post was cross posted on AIIM Community Blogs and on GovLoop.

Career Update: I am happy to announce that on January 18, 2011 I joined AIIM as the Manager of Systems of Engagement division under Jesse Wilkins, Director of Systems of Engagement. This team is a new business area for AIIM, as its only about 3 months old, yet both Jesse and I bring expertise and real practical experience to the table in our efforts to grow this area. It’s been a busy first few weeks as I have jumped right into my role as a thought leader bringing my expertise on Enterprise 2.0 from a Government 2.0 perspective. I leave my former role as Director of Enterprise 2.0 at Navstar, Inc out of Reston, Virginia and all-around innovative muse in the Government community with no regrets, but the utmost respect as I bring that experience to AIIM.

In joining the Systems of Engagement team, we are setting the stage for an exciting first half of 2011. I hope that with this first blog post, my readers will come back to share their knowledge as well as read what I have to offer in the realm of Social Business, as not only a thought leader, but as a peer. This blog is not intended to be a series of ramblings as mostly found on my personal website, but as a conversation on how the world of social business is constantly changing the way we communicate with one another inside and outside of the firewall.

I also plan a busy year of speaking engagements and participation at events covering Government 2.0 (I will be at Gov2LA this weekend and have submitted to GTEC). I also have plans to present both nationally and internationally throughout the year. I hope to hear from AIIM community members for which events I should be aware of and when the calls for presentations are announced. You can always give me a heads up on Twitter or connect with me on LinkedIN, outside of this blog if you feel more comfortable sharing through other social media means. I should also remind you, that our own Systems of Engagement team is putting on our first virtual conference this September 8, 2011. Our call for presentations ends this February 18, 2011. So I recommend putting your thoughts down and submitting them as soon as you can.

In addition to blogging on here, I will continue to resume blogging at the AIIM Community Blogs and on my personal website. I will also be happy to learn more from you all offline and via email as my job is to learn from your experiences in order to share lessons learned and better the community through guidance and education, provided by AIIM. In fact, I just came back from Denver where Jesse, Atle Skjekkeland, and I had our first strategy session for our division and set our goals for this year. I am very excited about what we plan to achieve and will be sharing with you, our community in the very near future.

As now you have gotten to know me a little, I would like to know a little about you, through a short 10-question survey I created, Click here to take survey. I would like to know your top business problems. My goal is to get the top 100 business problems in all areas of business, be it industry or Government. You can help me by sharing this survey as widely as possible through social media links.

I would like to thank you all in advance for helping me with your feedback and survey participation and look forward to a healthy and fruitful discussion with each and every one of you in 2011 and beyond. I am looking forward to taking this next step in my career to not only better myself, but to better you and your organizations.

See you at an event soon

Event: Understanding Metrics & Measurement When It Comes To Social Media

Posted on October 27, 2010 by Andrea Baker

Thanks to the beauty of social networking and good contacts made within the DC Tech Scene — I have been asked to speak at the next NVTC Social Media Committee event on November 5, 2010. I look forward to this event and sharing my thoughts on how to understand the tools you are using and the “numbers” that are coming out of them. One new tool not mentioned that I have been looking into is KLOUT. A tool that measures influence and reach. As such my klout score currently is 33 { 1K true reach 17 amplification 54 network }

According to their means of measurement that makes me a Socializer:

You are the hub of social scenes and people count on you to find out what’s happening. You are quick to connect people and readily share your social savvy. Your followers appreciate your network and generosity.

Below are the details of the NVTC event if you would like to attend in person, this is the same day as GrowSmartBiz, in which I will be attending immediately after. I will be tweeting and taking pictures at GrowSmartBiz as a content generator. I don’t expect I will have an opportunity to do the same during my panel.

Time:
7:30 a.m. Registration
8:00 – 9:30 a.m. Program

Understanding Metrics & Measurement When It Comes To Social Media

Social media is on everyone’s radar and if you aren’t already doing it, you are probably looking to start. When executing a social media plan, it is important to clearly define the metrics and objectives and agree on how to measure your efforts.

This panel will cover some of the questions on everyone’s mind:

How can I measure social media efforts?
What exactly should I be measuring?
How do I create measurable objectives?
How do I outline actionable metrics?
Can I define the metrics to quantify ROI?

Come learn how to take your social media objectives and create measurable metrics that demonstrate value. Some of the tools that will be discussed include Bit.ly, Google Analytics, Sitemeter, TweetStats, Twtpoll and more.

Moderator
Priya Ramesh, CRT/tanaka (@newpr)

Panelists

Andrea Baker, Director of Enterprise 2.0, Navstar, Inc. (@immunity/ @andreabaker)
Jack Holt, Sr. Strategist for Emerging Media, DOD (@jack_holt)
Brian Dresher, Director of Business Development, Mashable (@bdresher)
Susan Wade, Director of Corporate Communications, Network Solutions (@susan_w)

Web 2.0 Corporate Communications Manager

Posted on January 11, 2010 by Andrea Baker

This position is no longer open. Please do not reply to this notice.

You can send your resume to me (abaker at navstar-inc.com). All new job postings are listed on our website. I am also pleased to announce that starting this new year, we offer health, dental, and vision coverage for domestic partnerships.

Navstar, Inc Job Order #1327

Posted Date:	1/8/2010
Job Category:	Information Technology
Position Title:	Web 2.0 Corporate Communications Manager
Salary Range:	90-100K
Location:	Washington-Arlington-Alexandria, Virginia, USA
Desired Skills:
Description	This position will be responsible for developing corporate communications strategy with stake holders by identifying and evaluating current social media market tools and technologies, and incorporating the newest technologies, including wikis, blogs, forums, etc, to deploy across the enterprise. Responsible for determining costs and making recommendations as to which capabilities are best utilized to address specific communications requirements and audiences. Concurrently, this position is responsible for interfacing with existing tools and technologies, such as the corporate intranet website to enhance their effectiveness and to continually improve the corporate communications system. This position will play a key role in driving innovative, but at the same time, practical, cost effective, and achievable incremental communications systems improvements. Candidate should have skills in newest web 2.0 technologies to maximize communications to engage internal and external audiences. Also, skills in project management and effective presentation, informal personal and written communications are required. In addition to developing current communications solutions and system improvements, this position will be responsible for keeping current with and informed on emerging techniques, tools, and capabilities, and particularly identifying those that appear will become durable and practical solutions. The successful candidate will possess a bachelor’s degree in a related field or equivalent, and typically will have ten to twelve years of overall related experience with three years of recent direct experience in social media strategy and implementation. Candidate will also have specific experience in a large and geographically dispersed organization of more than 6,000 employees deploying and utilizing Enterprise 2.0 and other advanced communications and collaboration applications and tools. The ideal candidate will have demonstrated innovation in strategic planning, identifying, evaluating, and applying tools such as forums, blogs, personalized websites, SharePoint and other collaborative tools, as well as new and emerging tools that apply to personal electronic devices including cell phones, PDAs, and BlackBerrys, to achieve measurable improvements in communications effectiveness, particularly with a dispersed and non-homogeneous employee population. Desired technical skills: Microsoft .Net Framework, AJAX, XHTML, HTML, JavaScript, Cascading Style Sheets (CSS), and support for user-generated content such as wikis, blogs, and forums. Photoshop and Flash expertise would be a plus. In the performance of his or her duties this position will interface closely with creative, technical, and infrastructure support people in multiple groups departments.

NerdHerding for Fun and Profit

Posted on November 11, 2009 by Andrea Baker

Today I am in Denver and I am going to be speaking this afternoon about how to have fun with Community Management at Defrag. As much as it is a business, its not all stuffed shirts and processes.

I believe I was born to be a community manager. At some level at least. When I was younger, I used to be the one on my street that organized all the kids together in the games we would play. If I had my scanner and photo album here with me, I would be sharing pictures with you of a bunch of kids rein-acting the Beatles “Help” in her grandmother’s front yard.

In high school, I wasn’t a loner, I was a connector. I didn’t belong to one specific group (grits, yo’s, preps, or jocks). I had friends in all these circles, but I didn’t associate with any specifically. However, I was able to work with all of them to get things done. I learned how to produce videos from the ideas in my head, using my associations to get the finished product to air on local television.

In the Army, while stationed in Germany, I used the old spaces in our barracks basement to throw parties. We would have themes and the parties kept the soldiers on the base safe and without having to drink and drive.

After the Army I created my own music promotions company, Emerging Sounds. In which I helped bands connect with their fans and get noticed by major record labels. Which, I can proudly say, several of the acts I worked with did go on to get signed. Some with big successes.

In recent years, as a Government Contractor with Navstar, Inc, I have been a community manager in a real sense being able to work on the Intellipedia project.

Taking my life lessons learned, I have been able to observe how people interact with each other in person and online in much of the same way. My talk today is a glimpse into that world and the dance of the community manager.

Continuation on Communicating With Social Media

Posted on October 20, 2009 by Andrea Baker

Last Week, I spoke at the Potomac Forum’s session on “How to” in Social Media in Government. My presentation was on How to Write a Blog Post: The first steps of organizational blogging.

I have been blogging in some shape or form since 1999. I started blogging about concerts I attended and the occasional hi-jinks that ensued with my work as a music promoter. Over the years, I have transitioned to community management and supporting the Federal Government with Enterprise 2.0 best practices. Part of being a good community manager is to have a voice that can be heard above the rest of the noise of discussion in regards to presenting policy and guidelines, as well as mitigating wiki edit wars.

As such, I leverage my blog internally in my company and with the customers I support to organize the chaos. Blogs are an effective way to place a conversation or announcement you would normally send to a large email recipient list and can prevent those long chains of “reply all”.

This workshop is a follow-up to my previous talk at the last Potomac Forum I spoke at in August 2009, Hints for Communicating in Social Media.

To see the steps I have covered in my talk, please check out the wiki on GovCollab.

http://govcollab.wikispaces.com/Blogger

Blogs I contribute to on the open internet aside from this one:

I am also a guest blogger for ZDNet and Social Computing Journal on topics of Enterprise 2.0 and Government 2.0. Occasionally, I am also asked to guest post on blogs, which I consider an honor and will link on my website. If you would like me to be a guest blogger on your site you can contact me via twitter (@immunity) to connect for more details.

Communicating Through Social Media

Posted on August 25, 2009 by Andrea Baker

Occasionally, I will speak in public, in groups at happy hours, or with customers in the office about Social Media and how to effectively use social software, specifically free and open sourced software when applicable. At the Potomac Forum Government Leadership event at the Reagan Building, I will be semi-formalizing this talk to suggest “Hints for Communicating through Social Media”

During my talk, I will be asking the following questions to those in the audience to think about:

What is your mission?
Who is your target audience?
How do you communicate now?
What social media tools are right for you?

What is the Difference in all this 2.0 Stuff?

Internal vs. External Communication

Excusing my crappy excuse for drawing on a flipchart, you can see from my “illustration” above what the difference with all the buzzwords that are floating around. This is the main focus of my talk that I give when talking to people who are interested in knowing more, have heard the buzz and think they need “Facebook” or “Twitter” as their answer. But it may not be that simple. I previously discussed this back in April on a guest post on ZDNet, “You Were Never 1.0, but Get Ready for Enterprise 2.0“. Fortunately what I wrote then still holds true months later.

My aim is to prepare organizations, be it business or Government to make a knowledgeable transition into effective communication and workflow using Software as a Service or other Web 2.0 applications in an Enterprise manner. While there is much good being done by Social Media/Web evangelists — myself included, those intrigued should not get caught in the glamour and glitz of something new for new sake, but strategically plan around what the problem is that an organization is trying to solve. The “Jeopardy Method”, of giving the answer then ask the question/dilemma seems to be how things are getting done now. When the case should be — the question/dilemma is “Our Organization is Having a Problem Communicating externally, internally, capturing workflow, answering requests for information, etc… and we need to fix that by?” Identifying the problems, in detail before you have a solution in mind will help you choose the right tool for the job.

Sounds a little old school right? It should — using social media is just a new way of doing old business. Now project costs are lower because the software is not dependent of End User Licenses and pricey volume purchases. Now, you can find the best fit to solve the problem and then customize it yourself, or with a company that specializes in customization of known solution like Mantech and Jive‘s software. For example, Jive Software develops and provides the software platform that Mantech customizes and supports onsite for their customers. The result, “A-Space”, a social networking and productivity site for the US Intelligence Community.

So I am sorry for the late night post, but I was just told tonight that C-Span will be recording and covering live the conference at the Reagan Building, I am a little nervous and definitely will be coloring my hair tonight. After my presentation, I will publish my slides (which I normally don’t do slides), for review. Addtionally, I will add, I do have a finished White Paper on “Enterprise 2.0 for Government” available by request.

Andrea Baker – Your Chief Social Engineer

My Life Through The User-Driven/Generated Web

Category Archives: Enterprise 2.0

Web 2.0 Corporate Communications Manager

Navstar, Inc Job Order #1327