Twenty Questions Regarding Social Government Business

Posted on September 20, 2011 by Andrea Baker

OMNI Hotel at CNN Center

Today is officially day one of the ALI Social Media for Government Conference in Atlanta, Georgia. This morning, I went around the room of about 40 attendees to ask them what questions they have as they attend this event and what they expect to learn. I jotted down the questions with the promise to make sure everyone has an answer or at least a place to go to, to get more information if no quick answer exists.

I can haz a question

To help this group get their questions answered, I am putting this list out to my social networks to share in the conversation. I ask of you, if you have a presentation, story, anecdote, or anything else to share to help answer these questions, please do so in the comments below and pass on this blog post to your circle to continue to build the answers to this list of twenty questions. If you have the answer to the question, in your comment, please put the question number and then your answer. If possible, please link liberally to more information. While this is a Government audience, I think we can agree that no matter what industry you are in, these are universal problems. I have been able to answer some of these questions in the little time I have as chair between sessions and hope to discuss others at the end of each day. Tomorrow morning, I present another session in which I hope to focus on the Return on Investment (ROI) of Social Media.

When I get enough information to complete the answers to the Q, I will take that into a permanent page on my website as a continued resource that I can bring out and refresh now and again. I thank you in advance for your time.

Here are the questions I culled from the group:

How can I get/use an editorial calendar to manage my social media content?
How can I get my peers onboard, get excited, or keep their interest with using social media?
How can I enhance my blogs with Twitter and Facebook?
How can I create a group blog and make it a successful one?
How can I get past management’s reluctance to embrace social media as another content outlet for our information?
How can I put social media policies or create guidelines for management of social media into place?
What else should my organization be doing in social media besides a presence on Facebook, Twitter, and YouTube?
What are some of the best practices available?
How do I get the most bang for my buck?
How can I do effective measurement and analytics, how do I measure twitter?
How do I handle all my daily requirements and run our social media presence? It’s just me! How do I manage this monster?
How to I bring IT on board and convince them social media is not an evil thing?
What is the most effective way to cross-broadcast our information using multiple social media channels?
How do I address the generation and cultural gaps of my target audience?
How do I shift the paradigm from email to social?
How do I reach my rural constituents when they might not even be web connected?
How do I boost the effects of Follow Friday or other audience gathering techniques?
How do I select the right tools for the job/audience?
How do I maintain success once I achieve it?
What is the next big thing/trend in social?

Graphical Resume

Image

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For those job seekers out there looking to set yourselves apart from the rest, take a look at the Brazen Careerist facebook app I tried out recently. I was able to have my graphic built from connecting to my resume and information pulled in from LinkedIN in seconds and shared instantly with my stream. You can also tweet a link to it or download and post on your website like I have done here.

Some of you might be weary of 3rd person apps, which this requires a few to get the final result, however, the final result is pretty cool. Of course this reads incorrectly in a few spots, but I am sure after tweaking with the settings, it would be more accurate. Perhaps I should create a second profile just for my acting career. As this reads I have been doing E20 and social media since I was 5 years old, or maybe I have? hmmm

http://brazen.me/u/andrearbaker

http://apps.facebook.com/brazenapp/?ref=ts

Open Position: Program Manager, Online and Interactive Content at AIIM

Posted on July 6, 2011 by Andrea Baker

Please send your resume and cover letters addressed to “Human Resources” and email them to abaker@aiim.org. If you would like to know more about AIIM, you can read more on our website at http://www.aiim.org/About

Staff: OPEN

Reports to: Director, Market Access

FLSA Status: Exempt

Travel Required: less than 10%

Location: The employee is required to work at AIIM headquarters office and eligible for Tele-working policy. Deviations from this requirement must be approved by supervisor.

Infrastructure: AIIM provides standard office equipment.

Summary: Under direct supervision, assist Director with online and interactive content initiatives to drive traffic to AIIM and sponsor content. Manage Microsite, eNewsletter, and eAdvertising programs.

Specific Tasks:

Social Networking

Monitor Linkedin groups (AIIM and other industry groups)
Create Linkedin discussions around Microsite and AIIM content.
Monitor Twitter and create tweets to Microsite and AIIM content.

AIIM website

Post articles to AIIM Latest to drive traffic to events, research, and Microsite articles, etc.
Post “Case Study of the Week” banners and rotate for Microsites.
Monitor AIIM web traffic via Google analytics.
Update stats sheet.

eNewsletter

Coordinate content, HTML code eNewsletter, pull list and send to subscribers.
Coordinate headlines and classifieds.
Post “Case Study of the Week” banner for Microsites in eNewsletter.
Send leads to advertisers.
Monitor and track subscriptions, opens and click thrus.
Update stats sheet.

Banner ads

Post AIIM house ads, microsite sponsor banner ads, and advertiser banner ads to AIIM website.
Monitor impressions and click-thrus.
Provide stats (impressions/click-thrus).

Microsites

Post vendor and AIIM content to Microsite.
Drive traffic via eNewsletter and social networking.
Coordinate vendor content, process orders, and send weekly leads.
Monitor and track traffic and leads.
Update stats sheet
Other duties as assigned.

Qualifications

Bachelor’s degree, preferably in Marketing or Communications, or equivalent experience.
Strong knowledge of social networking and web analytics to effect marketing activity.
Two (2) years experience, preferably in a Marketing setting.
Must have strong attention to detail, project and time management, planning, execution, and communication skills (verbal, written and interpersonal).
Understanding of core marketing principles such as driving traffic, market segmentation, targeting, etc.
Ability to write marketing copy for web and email based communications.
Must be able to interact with staff in a professional, effective, and proactive manner.
Must be able to interact with sponsors in a professional, effective and proactive manner.
Excellent HTML, PC and MS Office skills (Excel a must).

The Social Business Conference is just 2 Months Away

Posted on July 6, 2011 by Andrea Baker

Two months from now we will be bringing you the Social Business Conference on September 8, 2011 presented by AIIM. The event has three tracks for the best content and information under use cases, strategy, and governance, with some of the best minds in Social Business.

Since June, we have been talking to our presenters as we gear up for the event with a series of blog post interviews. We wanted to know what they will be sharing with our audience of attendees and what other things they have in the work regarding social business. Our most recent interviews have been with:

Dianne Kelley Director, Records Management at Viacom Inc.
Gayle Weiswasser Discovery Communications, Vice-President, Social Media Communications
Ming Kwan Marketing Manager at Nokia

Tracks:

Strategies
Use Cases
Governance

Cost to Attend:

Members – $85
Non-members – $95

What’s Included?

Access to all sessions during the live event
1 month access to all recorded presentations
6.0 credits for Certified Records Managers (event is pre-approved)

Who Should Attend?

The 1-day virtual conference is for people tasked with implementing social technologies, such as:

IT staff tasked with identifying and implementing the appropriate solution to engage staff, partners or staff
Line of business managers interested in redefining customer relationships, knowledge worker productivity and innovation.
Information and records management professionals tasked with managing information assets and records
Solution and service providers interested in learning more about how to implement and manage social technologies

Questions?

For all questions related to the conference or registration, please contact gclelland@aiim.org.

Check out the AIIM Communities blogs for more interview from now until the event is live on September 8, 2011. You can also follow our special event hashtag on twitter #sbcon11. We have been using this hashtag to post information regarding this event and we will be using it the day of to keep an open back-channel of conversation relating to the event.

How IT Learned to Stop Worrying and Love Facebook

Posted on June 21, 2011 by Andrea Baker

This post was previously posted on the AIIM Community Blogs/Social Business

In just a little under 3 months’ time, AIIM will be presenting ourAIIM Social Business Conference, a virtual event – September 8, 2011. The entire event will be conducted online from presenter to participant. A 6-hour event, this conference is different from Social Business and Enterprise 2.0 events of traditional participation. It is different due to the excellent price (just $85 for professional AIIM membership and $95 for General Participations) and the high caliber of presenters, such as our Keynotes Andrew McAfee, David Weinberger, and Debra Logan. We have speakers from all lines of business such as fortune 500 companies, non-profits, and Government.

You will not find a conference with this much to offer, speakers so experience and knowledgable, and the convenience to attend from your home or office for such a little price. In this economy, you can learn, network and share for under $100. How’s that for justification to your management? You will be up on the latest information, find new contacts all for less of a traditional conference where you would have to spend time in airports, taxis, and hotels.

I as well as my supervisor, Director of Systems of Engagement Jesse Wilkins and our AIIM President John Mancini will all be giving presentations. Jesse and I have been working hard to ensure this program is not only beneficial in content, but timely to those who take the time to participate. We wanted to present a schedule of content that is relevant to our community and extends to those we have not touched yet. Social Business is a growing term, but the practice is still nascent amongst organizations of all types. We want to reach these organizations to understand that community management, customer and brand engagement, and knowledge management is not just for the traditional corporate culture. Organizations such as churches, educational institutions, online communities, entertainment, non-profits, and more also have social business needs.

Our event focus covers a wide spectrum of information under three main tracks of strategies, use cases, and governance. Within each track we have found some of the best international examples of Social Business in practice. We cover a various amount of experience and examples in this program all of which I believe support the Social Business Roadmap we released back in March of this year. The 8 steps of our roadmap are reinforced within this conference are: Emergence, Strategy, Development, Monitoring, Participation, Engagement, Governance, and Optimization.

We believe in Governance so much, we are dedicating an entire track to it to focus on some of the most relevant discussions to cover your organizational needs. My session specifically, How IT Learned to Stop Worrying and Love Facebook, covers not only the concerns IT has for Facebook traditionally, but how to overcome common concerns and issues and use social business technologies to the organization’s benefit. IT does not have to be a hindrance; it can be one of your biggest champions.

Overall, I believe there is something for everyone in this event. Whether you are new to Social Business or have been involved with it before it was identified with the name, you will find a reason to attend. We also want to make sure our potential participants understand this event is for all levels of your career as well as for the various departments with your organization. Consider passing this blog and the link to the event to your internal departments, such as HR, Finance, Legal, and especially IT. We would love to reach these departments especially. The myth is that you have to be social media savvy to understand and embrace social business as a practice. Another myth is that you have to be a millennial. You do not have to be either. You just have to attend, you will be enlightened.

AIIM Releases Social Business Roadmap

Posted on March 18, 2011 by Andrea Baker

In January 2011 I joined AIIM International, a non-profit organization to help make a difference in the realm of Social Business for Government and Industry. I am happy to say, today is a big step in obtaining my goal as we officially released the roadmap. Please feel free to download, share, tweet, email, post to your social media circle websites and whatever you can do to ensure the widest possible release. This document is free and shared under creative commons share-alike. When you do share, please link back to www.aiim.org or hashtag it with #aiim and #socbiz to help us see where this goes. Also please feel free to follow me on twitter @immunity and let me know your feedback.

Please note, we have also developed an infographic to download and post in your cubicle. Or if you telework like me, post on the wall of your home office. Additionally, also as noted below, we do offer customized briefings for your organization in support of the roadmap.

As mentioned below, we are collecting your feedback, case studies and examples on the AIIM wiki and we hope you take part in this as we shape future versions of the roadmap.

To download the roadmap and contribute to the AIIM wiki, please go to www.aiim.org/roadmap or with your smartphone scan this QR code to take you directly to the AIIM site.

The social business roadmap consists of eight primary steps. Each step is briefly described here and is addressed in substantially more detail over the course of the document. Links to the eight steps take you to our wiki, where we discuss the “what’s next”, case studies, and your additional thoughts and feedback.

Emergence. In this step the organization is not using social technologies in any formal or organized way. Instead, individuals or small groups within the organization are experimenting with social technologies to determine whether there is business value to them.
Strategy. Once the organization begins to develop experience with social technologies and has identified potential business value from their use, it is important to create a framework that identifies how it expects to use these technologies, and the goals and objectives for their use.
Development. With the strategy in place, the organization can make informed decisions about what tools to implement, how to implement them, where to implement them, and how they will potentially scale more broadly within the organization.
Monitoring. Initially the organization should spend time monitoring and listening to the conversations taking place in and around a particular tool to get a sense of the nature of the tool, the content of the conversations, the target audiences, and who the leading participants are. This is perhaps more visible in externally focused processes but is important for internal ones as well.
Participation. Once the organization has done some listening it will be able to participate more meaningfully and should begin doing so according to what it has learned about the target market and the nature of the conversations on the various tools.
Engagement. The goal is for participation to move to engagement – from speaking at or to customers to engaging with them. This means creating processes to respond to issues, both internally and externally, and ensuring that communications are clear, accurate, and authentic.
Governance. This step describes the process for developing an effective governance framework for social business processes. Some of the steps are specific to certain tools or capabilities, while others are more broadly applicable, such as an acceptable usage policy.
Optimization. Once social business processes are in place, they should be actively managed and reviewed to ensure that the organization is realizing the expected benefits. This includes but is not limited to monitoring the tools in real time, identifying and measuring specific metrics, and training users on new or evolving tools and processes.

In addition to the roadmap document, we have also created a detailed infographic of the eight steps. Please feel free to download this graphic and share.

Contact

Please contact Jesse Wilkins, Director, Systems of Engagement, to schedule a briefing for your organization. Andrea Baker, Manager, Systems of Engagement Development is available to present classified briefings for organizations with security concerns.

- Cell: +1 (720) 232-9638

Email: jwilkins@aiim.org

A New Gig and What Are Your Top Business Problems

Posted on February 8, 2011 by Andrea Baker

This post was cross posted on AIIM Community Blogs and on GovLoop.This post was cross posted on AIIM Community Blogs and on GovLoop.

Career Update: I am happy to announce that on January 18, 2011 I joined AIIM as the Manager of Systems of Engagement division under Jesse Wilkins, Director of Systems of Engagement. This team is a new business area for AIIM, as its only about 3 months old, yet both Jesse and I bring expertise and real practical experience to the table in our efforts to grow this area. It’s been a busy first few weeks as I have jumped right into my role as a thought leader bringing my expertise on Enterprise 2.0 from a Government 2.0 perspective. I leave my former role as Director of Enterprise 2.0 at Navstar, Inc out of Reston, Virginia and all-around innovative muse in the Government community with no regrets, but the utmost respect as I bring that experience to AIIM.

In joining the Systems of Engagement team, we are setting the stage for an exciting first half of 2011. I hope that with this first blog post, my readers will come back to share their knowledge as well as read what I have to offer in the realm of Social Business, as not only a thought leader, but as a peer. This blog is not intended to be a series of ramblings as mostly found on my personal website, but as a conversation on how the world of social business is constantly changing the way we communicate with one another inside and outside of the firewall.

I also plan a busy year of speaking engagements and participation at events covering Government 2.0 (I will be at Gov2LA this weekend and have submitted to GTEC). I also have plans to present both nationally and internationally throughout the year. I hope to hear from AIIM community members for which events I should be aware of and when the calls for presentations are announced. You can always give me a heads up on Twitter or connect with me on LinkedIN, outside of this blog if you feel more comfortable sharing through other social media means. I should also remind you, that our own Systems of Engagement team is putting on our first virtual conference this September 8, 2011. Our call for presentations ends this February 18, 2011. So I recommend putting your thoughts down and submitting them as soon as you can.

In addition to blogging on here, I will continue to resume blogging at the AIIM Community Blogs and on my personal website. I will also be happy to learn more from you all offline and via email as my job is to learn from your experiences in order to share lessons learned and better the community through guidance and education, provided by AIIM. In fact, I just came back from Denver where Jesse, Atle Skjekkeland, and I had our first strategy session for our division and set our goals for this year. I am very excited about what we plan to achieve and will be sharing with you, our community in the very near future.

As now you have gotten to know me a little, I would like to know a little about you, through a short 10-question survey I created, Click here to take survey. I would like to know your top business problems. My goal is to get the top 100 business problems in all areas of business, be it industry or Government. You can help me by sharing this survey as widely as possible through social media links.

I would like to thank you all in advance for helping me with your feedback and survey participation and look forward to a healthy and fruitful discussion with each and every one of you in 2011 and beyond. I am looking forward to taking this next step in my career to not only better myself, but to better you and your organizations.

See you at an event soon

Event: Understanding Metrics & Measurement When It Comes To Social Media

Posted on October 27, 2010 by Andrea Baker

Thanks to the beauty of social networking and good contacts made within the DC Tech Scene — I have been asked to speak at the next NVTC Social Media Committee event on November 5, 2010. I look forward to this event and sharing my thoughts on how to understand the tools you are using and the “numbers” that are coming out of them. One new tool not mentioned that I have been looking into is KLOUT. A tool that measures influence and reach. As such my klout score currently is 33 { 1K true reach 17 amplification 54 network }

According to their means of measurement that makes me a Socializer:

You are the hub of social scenes and people count on you to find out what’s happening. You are quick to connect people and readily share your social savvy. Your followers appreciate your network and generosity.

Below are the details of the NVTC event if you would like to attend in person, this is the same day as GrowSmartBiz, in which I will be attending immediately after. I will be tweeting and taking pictures at GrowSmartBiz as a content generator. I don’t expect I will have an opportunity to do the same during my panel.

Time:
7:30 a.m. Registration
8:00 – 9:30 a.m. Program

Understanding Metrics & Measurement When It Comes To Social Media

Social media is on everyone’s radar and if you aren’t already doing it, you are probably looking to start. When executing a social media plan, it is important to clearly define the metrics and objectives and agree on how to measure your efforts.

This panel will cover some of the questions on everyone’s mind:

How can I measure social media efforts?
What exactly should I be measuring?
How do I create measurable objectives?
How do I outline actionable metrics?
Can I define the metrics to quantify ROI?

Come learn how to take your social media objectives and create measurable metrics that demonstrate value. Some of the tools that will be discussed include Bit.ly, Google Analytics, Sitemeter, TweetStats, Twtpoll and more.

Moderator
Priya Ramesh, CRT/tanaka (@newpr)

Panelists

Andrea Baker, Director of Enterprise 2.0, Navstar, Inc. (@immunity/ @andreabaker)
Jack Holt, Sr. Strategist for Emerging Media, DOD (@jack_holt)
Brian Dresher, Director of Business Development, Mashable (@bdresher)
Susan Wade, Director of Corporate Communications, Network Solutions (@susan_w)