Since releasing the whitepaper, we have traveled and blogged in support of our research and are still supporting that with our participation at the Enterprise 2.0 Conference next week in Boston, MA. My boss, Director Systems of Engagement, Jesse Wilkins and I will be at the AIIM booth (#521) on the expo floor where we will be happy to talk with you about your ideas of Enterprise 2.0, Social Business, and what ever is coming next.

At AIIM we also are in the works of  TaskForce II headed up by Andrew McAfee. The father of Enterprise 2.0 and keynote at this 5th year of the #e2conf.  We are working to define the responsible use of social content with some brilliant minds. We last met in person in Boston back in April and we are continuing to develop our research and discussions. As you might know, the first AIIM TaskForce with Geoffrey Moore was a huge success in defining that we have moved from Systems of Records to Systems of Engagement. As such, my position at AIIM was identified and I am now working hard to fulfill my every growing task load. It been challenging at times, but its also very much something that requires the amount of energy I have and my experience.

Now that we have delivered on setting guidance on the roadmap, I have to major projects underway. One is that I am working on developing part of our new Social Business training offerings. I am working on a community management set of modules that I am very excited about and we will be releasing to our community members this summer. The second, is our Social Business Conference this September 8, 2011. This event is unique in that it is completely virtual and our cost is very affordable for our members and non-members at the price points of $85/$95 respectively. I challenge you to find a better deal anywhere else that offers the stellar lineup of speakers and content. I will also be speaking at this event, under the Governance track. We are offering three tracks for the best content and information under use cases, strategy, and governance.

As the event is less than three months away now, I have started a  series of blog post interviews of those who are presenting at the event, so far we have heard from:

• Andrea Baker
• Jesse Wilkins
• Steve Ressler
• Jacob Morgan

… more to come with a new interview every Monday and Wednesday until the event is live on September 8, 2011.

Sign up now to register for this event. This event is for all levels of engagement of social media and social business. Whether you are new or an old pro there is something for you to hear. Additionally this is also for all target audiences from non-profits, to educators, to Government, to the fortune 500, to small business. We want you to attend, network, and share with us your stories.

Please note, we have also developed an infographic to download and post in your cubicle. Or if you telework like me, post on the wall of your home office. Additionally, also as noted below, we do offer customized briefings for your organization in support of the roadmap.

As mentioned below, we are collecting your feedback, case studies and examples on the AIIM wiki and we hope you take part in this as we shape future versions of the roadmap.

To download the roadmap and contribute to the AIIM wiki, please go to www.aiim.org/roadmap or with your smartphone scan this QR code to take you directly to the AIIM site.

The social business roadmap consists of eight primary steps. Each step is briefly described here and is addressed in substantially more detail over the course of the document. Links to the eight steps take you to our wiki, where we discuss the “what’s next”, case studies, and your additional thoughts and feedback.

1. Emergence. In this step the organization is not using social technologies in any formal or organized way. Instead, individuals or small groups within the organization are experimenting with social technologies to determine whether there is business value to them.
2. Strategy. Once the organization begins to develop experience with social technologies and has identified potential business value from their use, it is important to create a framework that identifies how it expects to use these technologies, and the goals and objectives for their use.
3. Development. With the strategy in place, the organization can make informed decisions about what tools to implement, how to implement them, where to implement them, and how they will potentially scale more broadly within the organization.
4. Monitoring. Initially the organization should spend time monitoring and listening to the conversations taking place in and around a particular tool to get a sense of the nature of the tool, the content of the conversations, the target audiences, and who the leading participants are. This is perhaps more visible in externally focused processes but is important for internal ones as well.
5. Participation. Once the organization has done some listening it will be able to participate more meaningfully and should begin doing so according to what it has learned about the target market and the nature of the conversations on the various tools.
6. Engagement. The goal is for participation to move to engagement – from speaking at or to customers to engaging with them. This means creating processes to respond to issues, both internally and externally, and ensuring that communications are clear, accurate, and authentic.
7. Governance. This step describes the process for developing an effective governance framework for social business processes. Some of the steps are specific to certain tools or capabilities, while others are more broadly applicable, such as an acceptable usage policy.
8. Optimization. Once social business processes are in place, they should be actively managed and reviewed to ensure that the organization is realizing the expected benefits. This includes but is not limited to monitoring the tools in real time, identifying and measuring specific metrics, and training users on new or evolving tools and processes.

In addition to the roadmap document, we have also created a detailed infographic of the eight steps. Please feel free to download this graphic and share.

Contact

Please contact Jesse Wilkins, Director, Systems of Engagement, to schedule a briefing for your organization. Andrea Baker, Manager, Systems of Engagement Development is available to present classified briefings for organizations with security concerns.

• • Cell: +1 (720) 232-9638

Email: jwilkins@aiim.org

Government Social Business will be a strong focus for 2011 and I believe that was kicked off nicely at the Gov20LA event two weeks ago in Santa Monica. I led a session there called a Structured Brainjam (a term we borrowed from one of my online mentors – Chris Heuer of Social Media Club fame), in which I presented the attendees a chance to weigh in on a topic raised during the two day event. One of the points up for discussion was changing the name of calling what we do in the aspect of Government 2.0. I have been on the record that I do not like iterative numbering of programs or content.

We know something is going to change, everything changes. Garbage’s second album was Garbage’s s “Version 2.0” (probably their most successful and well known album mind you), but they did not go on to make their next album 3.0. That would be silly. So we should approach all 2.0 programs and ideas as what are we trying to achieve. Well for me, I am trying to achieve the education of Social Business processes and programs under my division, Systems of Engagement for AIIM.

On a much larger scale, I think what is known now as the larger Government 2.0 community, there are several thrusts of what groups are trying to achieve. Open Government being one, but for me and several others, we will be focusing on Government Social Business (GSB). GSB is the evolution of current Government processes with the inclusion of social media and social collaboration to meet constituent needs and transparency when warranted.  I mention when warranted, because there are several mitigating factors to consider with GSB to include, but not limited only as FOIA and Privacy, not to mention the daunting task of Records Management that will have to be re-evaluated with the evolution of data that is now being created out in the open.

I do plan to blog and continue the discussion about Government Social Business on my various blogging platforms and twitter (@immunity), if you care to share your opinions.  I look forward to the conversation.

All in all, there are just a few days left in February and my survey of collecting your top business problems. I appreciate your 2 minutes to help answer just 10 questions.

Career Update: I am happy to announce that on January 18, 2011 I joined AIIM as the Manager of Systems of Engagement division under Jesse Wilkins, Director of Systems of Engagement. This team is a new business area for AIIM, as its only about 3 months old, yet both Jesse and I bring expertise and real practical experience to the table in our efforts to grow this area. It’s been a busy first few weeks as I have jumped right into my role as a thought leader bringing my expertise on Enterprise 2.0 from a Government 2.0 perspective. I leave my former role as Director of Enterprise 2.0 at Navstar, Inc out of Reston, Virginia and all-around innovative muse in the Government community with no regrets, but the utmost respect as I bring that experience to AIIM.

In joining the Systems of Engagement team, we are setting the stage for an exciting first half of 2011. I hope that with this first blog post, my readers will come back to share their knowledge as well as read what I have to offer in the realm of Social Business, as not only a thought leader, but as a peer. This blog is not intended to be a series of ramblings as mostly found on my personal website, but as a conversation on how the world of social business is constantly changing the way we communicate with one another inside and outside of the firewall.

I also plan a busy year of speaking engagements and participation at events covering Government 2.0 (I will be at Gov2LA this weekend and have submitted to GTEC). I also have plans to present both nationally and internationally throughout the year. I hope to hear from AIIM community members for which events I should be aware of and when the calls for presentations are announced. You can always give me a heads up on Twitter or connect with me on LinkedIN, outside of this blog if you feel more comfortable sharing through other social media means. I should also remind you, that our own Systems of Engagement team is putting on our first virtual conference this September 8, 2011. Our call for presentations ends this February 18, 2011. So I recommend putting your thoughts down and submitting them as soon as you can.

In addition to blogging on here, I will continue to resume blogging at the AIIM Community Blogs and on my personal website. I will also be happy to learn more from you all offline and via email as my job is to learn from your experiences in order to share lessons learned and better the community through guidance and education, provided by AIIM. In fact, I just came back from Denver where Jesse, Atle Skjekkeland, and I had our first strategy session for our division and set our goals for this year. I am very excited about what we plan to achieve and will be sharing with you, our community in the very near future.

As now you have gotten to know me a little, I would like to know a little about you, through a short 10-question survey I created, Click here to take survey. I would like to know your top business problems. My goal is to get the top 100 business problems in all areas of business, be it industry or Government. You can help me by sharing this survey as widely as possible through social media links.

I would like to thank you all in advance for helping me with your feedback and survey participation and look forward to a healthy and fruitful discussion with each and every one of you in 2011 and beyond. I am looking forward to taking this next step in my career to not only better myself, but to better you and your organizations.

See you at an event soon

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Finals in Washington DC

NBC had some great coverage about the event I judged as a preview for tonight’s finals. Take a look, I show up in the video at the end showing my love for STD!!

And Mitt Umlaut, I will be looking for you tonight

Full-screen

930
815 V St NW
Washington, DC 20001
(202) 393-0930

] at Bar Louie in Chinatown, Washington, DC.

Larissa Fair – President

Twitter – @lyf108

Andrea Baker – Executive Vice President and Programming Director

@immunity

Anna Gabert and Travis Mason- Vice President & Sponsorship Directors

@annagabert @tgmason

Sarah Wurrey – Vice President & Promotions Director

@sarahwurrey

Nisha Chittal, Meg Roberts, Sara Burson – Event Managers

@nishachittal, @megmroberts, @saraburson

Maia Kotlus-Gates and Beth McNamee – Membership Managers

@maiakg, @bethmcnamee

Gabriel Key – Digital Scribe/Content Organizer

@gabrielmkey

Event Logistics:

Wednesday, July 29
6:00pm – 8:00pm
Bar Louie
701 7th Street NW #D
Washington, DC 20001
202-638-2460

Connect with SMC-DC

Washington DC has its own wiki-in-progress. Please visit: http://socialmediaclubdc.pbwiki.com/ for more details.

Washington DC Twitter: http://www.twitter.com/smcdc

Hashtag: #smcdc

Facebook: http://www.facebook.com/group.php?gid=2419741913

LinkedIn: http://www.linkedin.com/groups?gid=1820071&trk=hb_side_g

Friendfeed: http://www.friendfeed.com/smcdc

]]> http://andrearbaker.com/2009/07/29/social-media-club-dc-mid-summer-happy-hour-tonight/feed/ 0 http://andrearbaker.com/2009/06/12/starting-over-yet-again/ http://andrearbaker.com/2009/06/12/starting-over-yet-again/#comments Fri, 12 Jun 2009 13:10:46 +0000 Andrea Baker http://andrearbaker.com/?p=393 Continue reading →]]> And no its not that book that is in the self help aisle that Charlotte was looking for in the “Sex in the City” tv show, but its about the newest chapter in my life as a Government Consultant. Last month was my last day as a full time wiki Gardener/Digital Curator for Intellipedia and other social software tools for the Intelligence Community. I am still doing project management for the contract as my/our vested interest of Navstar and Enterprise 2.0 work, in the bigger picture of Government 2.0.

When one does consultant work, especially in the Federal Government, as I do, you tend to rotate to new contracts on occasion. I’ve been on some contracts for years, others for months depending on the work. Sometimes I have been on a contract from inception, others I have taken to a close. But with each one, I learn so much and gain new friends and colleagues.

In fact, since I have been consulting in the same field since I left the Army in 1998, I keep running into the same familiar names and faces. Some even go back to those days when I wore BDUs.  I have worked with several kinds of contracting companies, from Small to Medium to Large. So now, with all this time under my belt, I can tell you my best experience so far has been with the small female owned company by Joanna Alexis, Navstar, Inc.

With Navstar, I have been growing up a lot. When I first joined I was still doing work as a billable employee as a Developer (I even learned a bit of Ruby on Rails). Even though I had previously done work as a Project Manager and even a small venture as an Independent Contractor. Over my time here at Navstar, I have pulled away from being just a developer and back into Project Management and Business Development.

As my mission to continuously grow the Enterprise 2.0 division of work, I have been scouting fine talent inside and outside of the Federal Government to work towards and more Open and Transparent ethos inside and out. Not only have I been recruiting great minds to our team, but I have been growing this business in the same breaths. Which brings me to where I am today and the subject of this post.

A few weeks ago now, back fresh from a mini beach vacation in Ocean City, I started back with the organization I was formerly a developer, in an Agile project management role. The team I join has a stellar background in delivering innovative work with the use of new technologies and agile business development.

Yesterday I spent some time in an Agile Refresher “talk” that was tailored to my work I will be doing with the team as a Project Manager. While in the “talk”, I realized that Agile falls right into some of the rethinking your mind and fits into what I am trying to evangelize when I am talking Enterprise 2.o to my customers. My role now as a PM is not only to be a liaison between the developers and the website owner and stakeholders, but it is also to innovate an agency, if not a community into bigger and better ways to achieve our over all mission. Because, its the mission that is the focus, not just the tools.

So today, I am opening my mind even more by attending Blog Potomac #blogpotomac in Falls Church, right down the street from Navstar Headquarters. And in two weeks, I am looking forward to meeting some of the Enterprise 2.0 luminaries at Enterprise 2.0 Conference in Boston. #e2conf

But no matter what the case, I promise I will still be a rockstar, realist, and edgerider to deliver quality work to my Government customers.

The day is energetic for a bunch of nerds to get up early on a Saturday morning with so much going on today in the area. We have the Preakness just up the road, the Joint Service Open House at Andrews Air Force Base, and right next door, one of my alma mater’s “University of Phoenix” is graduating next door, amongst the many other institutions that are holding their commencement ceremonies. 

But back on topic, today since I have been moved from the User Track to the Technical Track of the schedule, I want to focus a little on both. So I have prepared remarks about the technical needs of the Enterprise when it comes to blogging. My points are strongly specific to the Government 2.0 aspect of the Enterprise. 

The first aspect I want to touch on is culture – the User side of the story. When it comes to the culture part of the story, there is much to address when it comes to the behavior of how we share information. Recently I had published a lengthy guest editorial at ZDNet about the mindset of “You Were Never 1.0“. While not all of my Enterprise 2.0 colleagues agree with all my points, I believe strongly in the bottom line of my message. You need to practice your game before you step on to the court.

Anil Dash seemed to echo this sentiment about blogging in general. He mentioned that when he looked back on his earlier blogs (he and I both started blogging 10 years ago), he can see how much he has grown as a blogger. This is why I think just getting your foot in the door and blogging internally is a great way to practice your tone, demeanor and message. Once you have practiced a bit behind the firewall, you can almost anticipate the reaction and how you react. 

The second aspect is the technical nature. There is much to discuss when it comes to where the Enterprise will go with new Web 2.0 and blog widgets, I briefly touched on this earlier this year in an interview with Executive Biz. 

So I hope that my presentation today is more of a conversation, what we have learned in Enterprise blogging and what can the open community, especially the mid-altantic can do to help move ahead the blogging force of Government 2.0, inside and outside of the firewall.

I’m up against a big hitter this afternoon, so if you are at the camp today, I hope I can steal your attention away from the big dogs to have a robust dialogue. 

That’s me on the right in the green scarf, catching up on some blogging w/@robotchampion.
Photo by Planetrussell

On day one we started off with your name, who are you with, and three words that described you or the name of a session you would like to propose. My three words: Geek Girl Supreme as recently dubbed by Adriel Hampton on the Government 2.0 show on Blog Talk Radio.

I spent most of the two days working as the Blog Coordinator for the event. And for the sessions I did attend, I tried to keep to some light housekeeping in which to make sure the presenter instructions where followed and the sponsors were thanked. I did manage to find time to actually moderate a session on Citizen 2.0. I didn’t want to be the focus of the session to be on me, since there were a lot of great minds in attendance. I have touched on Citizen 2.0 in the past and from the session at Government 2.0 camp there seems to be many ideas of what an individual defines for this moniker.

Now there have been a multitude of blog posts already by my colleagues and friends and new faces in the past couple weeks. I took my time to post this reprise because I wanted to make sure it didn’t get lost in the fold. As this is not so much about the content, but about the event itself, the best practices and lessons learned going forward.

I think I would break up my review of the event in some pros and cons:

Pros

• So many sponsors – it made the event free for attending, provided food, provided the venue
• Parking – I got great spots both days. The first day I parked in a two-hour zone and did not get a ticket (musta been luck – because every time I am in Old Town Alexandria, I get a ticket)
• So many attendees – so much interest. Really gives me the fire in my belly that its not just those of us in the Beltway that want to change our aging institutions.
• Kick off of the Government 2.0 club – for those of you that bravely stayed until the long at last end, on day two we crowdsourced our charter.
• Networking – I finally got to meet Chris Dorobek and Jeffrey Levy in person because of this event. We all thought bringing us together in the same room would never happen and be a sure sign of the end of the world.
• Knowledge Capture – while we didn’t get it all, this was the first unconference that I had seen that was completely transparent and information was going up as it happened, rather than later in the night. For 48 hours and weeks to follow, information is still being generated about sessions and the event itself.

Cons

• Credit to the unsung volunteers – I am not discounting anything Mark, Maxine, Jeffrey, and Peter have done to get this effort underway. But there was a group of us over a dozen that made all the logistics happen and helped the event run smoothly. Everyone had a role and if I new everyone’s name I would list them. They made sure there was water, wifi, pizza, candy, the works. If you thought something was nice about the amenities of Gov20Camp, it was because of one of them. In so many of the post-publications I had not seen a mention of a hat-tip to those volunteers. So here’s to you (imagine me singing the bud light real American hero tribute to you)
• Unfocused – Government 2.0 is a big big subject as so many of us define it so many different ways.
• Large Participation – so many people made it hard to effectively network
• Too many sessions – with what seemed to be over 100 sessions over the two days there was so much to choose to participate it was just as bad as going to a conference like SxSW Interactive. The schedule was overpacked. It was also repetitive. We could have used the first hour sessions to really modify the schedule even more and narrow down the rooms. Some topics repeated, which is good and bad. I did like that on day two, we learned from day 1 and made the gallery an “open room” for ad hoc discussions. This is something I initiated at WIReICES last fall. Having an open room during our conference. I admit I got the idea from the open sessions I had seen at Web 2.0 expo in San Francisco in 2008.
• Knowledge capture – even with prior planning from lessons learned at other events, the moderators and presenters in some rooms failed to heed instructions on the yellow note we gave to them. I know this was an unconference, but some protocol does work. We had a wiki, a blog, google forums. There was just so much information spread throughout that was not interconnected. I have been trying in the weeks since to help bridge that gap.
• Too Much Web 2.0 and not enough Enterprise 2.0 – I took a break from my normal push of Enterprise 2.0 discussions except for the Wikis in room 205. I know I know my stuff when it comes to wikis and the Enterprise, so I tried to be more of a listener. I did end up participating more in that session and I am glad I did. Great connections. But again, I purposefully took a step back from talking about the Enterprise, because I didn’t want to come off as a vendor or someone selling a solution. However, I kinda regret not pushing for that in the end because I saw much about external facing solutions and not enough internal solutions for communication, collaboration, and transparency. This drives me even more to have the specific Enterprise 2.0 Conference for Government this fall as I have previously talked about. I am also looking forward to the Government 2.0 summit in September.

I have been both a participant and an organizer of BarCamps and Unconferences before. This way by far the biggest one I had been too, but IMO wasn’t really the first unGovernment unconference. I have to believe outside of the ones I had organized and participated with some of my Government customers (on a smaller scale), that some where else, some other Government organization had tried something like this.

I think we could definitely do this event again. It should be yearly and not just DC centric. Although this area is the Mecca for Government. I would be interesting in knowing if anyone would want to see this be hosted in other cities. So if we do it again next year in March, who would be the host city? What would you like to see different?